Direct Mailing

Smoke CHUPA CHUPS (Edited)

Ambient advertising (Edited)

Sex in advertising (Edited)

Playing on the typographic (Edited)

Final presentation board

Style testing

TVC: Brushing Chupa Chups (draft)

Outdoor ads and poster ideas

TVC: High high Chupa Chups (draft)

Some ideas about sticks

Ideas about Chupa Chups

IKEA: Facebook tagging

Marketing buzz or simply buzz is a term used in word-of mouth marketing. The interaction of consumers and users of a product or service serve to amplify the original marketing message.

This time, IKEA use a common and famous website --- FACEBOOK to help promoting their products. The advertiser of this campaign are really brilliant, they upload a picture with full of their product, and let the audience tag themselves. Its kinda lucky draw, if somebody are specific tag on the right product, then IKEA will give that product to him/her as a present.

Its successful for product selling, and also the brand building. Since its all depends on the informations transmit through different consumers. All the campaign basic on the interaction between audiences, but IKEA still have great feedback. With the increasing use of the Internet as a research and communications platform, word of mouth has become an even more powerful and useful resource for consumers and marketers.

Chupa Chups: POP your stick to share happiness!

This is the tvc of pro-motioning Chupa Chups in a new selling point, the stick.

The color tone choose are very warm and full of passion, which suits the image of Chupa Chups. What is more, it's using 2D animation instead of other execution, in order to gives a joyful and fanatic mood.

Since it got a stick, it become special. People can share it to the one you love. Its kinda a close relationship and connection for linking each individuals. While watching this tvc, the audiences will have a desire to sharing happiness to others.