Marketing buzz or simply buzz is a term used in word-of mouth marketing. The interaction of consumers and users of a product or service serve to amplify the original marketing message.
This time, IKEA use a common and famous website --- FACEBOOK to help promoting their products. The advertiser of this campaign are really brilliant, they upload a picture with full of their product, and let the audience tag themselves. Its kinda lucky draw, if somebody are specific tag on the right product, then IKEA will give that product to him/her as a present.
Its successful for product selling, and also the brand building. Since its all depends on the informations transmit through different consumers. All the campaign basic on the interaction between audiences, but IKEA still have great feedback. With the increasing use of the Internet as a research and communications platform, word of mouth has become an even more powerful and useful resource for consumers and marketers.
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