Playing on the typographic

There are many different kinds of ways for advertiser to purchase advertising, apart from using strategy like proportions, comics… etc. A simple way is that by playing typographic.

Advantages:

1. Low budget; Ideas are the most important element in this strategy. Without technical photography, beautiful venue for background, or celebrity, the only skills using is the talent.
2. Simple; It’s clear for the audiences to get the main message you want to tell, without the disruption of others pictures or text.
3. Funny; Playing on the shape or the meanings of words add much fun in daily life, especially the Chinese wordings. It’s own shape can be modify or adding special elements as to fit the concepts of your ads.

Disadvantages:

1. Flat; Without amazing photos or eye-catching retouch skills, people may think its too flat to have an ad like this.
2. Too broad; Once the audience is unable to read, it’s lose it functions. Its only suitable for people who were educated.