What a lovely campaign!
It's a cosmetic company promoting their new lip stick in a interactive way. All audience can upload their own video, then the web will keep looping the video just like the kiss is passing through the world between everybody.
It can successfully draw people's conclusion, while it can be share to your net-mate and friends. Also it will gives a feeling of love and share, help raise the brand image which is very positive.
Moreover, the videos are very funny and interesting, i can't help myself stop watching people kissing, though it's not real kiss :-)
One thing to mention is that, it allows personal profile showing while the video is looping! Which means that, it give a chance for different country audience to meet new friends through the campaign! Woo, how meaningful it is!
You may upload yours if you are interested on it!
Here you are: http://www.za-mustkissrelay.com/
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