2009年11月27日星期五

Sometimes not everybody accept creative.

The flies promoter.



一間名為Eichborn出版商,於法蘭克福書展中,利用二百隻繫上標語的蒼蠅充當「Promoter」為其攤位作宣傳。標語使用天然蠟製成,一段時間過後會自然脫落,不會影響蒼蠅。

從宣傳角度看,手法很新穎,可於會場各處都有其標語影縱;但當蒼蠅飛到其他參展商攤位內,相信會了引起不滿;對於一般入場人仕,蒼蠅於會場四處出現,估計對Eichborn亦會有反效果。

To promote their exhibition stand at the Franfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed.

In my point of view, that's not as disgusting as it mention. It's a totally new way to promote a company, but one thing to concern is that, it will be quite negative to use flies, i wish the company can consider about using butterflies as alternative.

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