Direct Mailing

Smoke CHUPA CHUPS (Edited)

Ambient advertising (Edited)

Sex in advertising (Edited)

Playing on the typographic (Edited)

Final presentation board

Style testing

TVC: Brushing Chupa Chups (draft)

Outdoor ads and poster ideas

TVC: High high Chupa Chups (draft)

Some ideas about sticks

Ideas about Chupa Chups

IKEA: Facebook tagging

Marketing buzz or simply buzz is a term used in word-of mouth marketing. The interaction of consumers and users of a product or service serve to amplify the original marketing message.

This time, IKEA use a common and famous website --- FACEBOOK to help promoting their products. The advertiser of this campaign are really brilliant, they upload a picture with full of their product, and let the audience tag themselves. Its kinda lucky draw, if somebody are specific tag on the right product, then IKEA will give that product to him/her as a present.

Its successful for product selling, and also the brand building. Since its all depends on the informations transmit through different consumers. All the campaign basic on the interaction between audiences, but IKEA still have great feedback. With the increasing use of the Internet as a research and communications platform, word of mouth has become an even more powerful and useful resource for consumers and marketers.

Chupa Chups: POP your stick to share happiness!

This is the tvc of pro-motioning Chupa Chups in a new selling point, the stick.

The color tone choose are very warm and full of passion, which suits the image of Chupa Chups. What is more, it's using 2D animation instead of other execution, in order to gives a joyful and fanatic mood.

Since it got a stick, it become special. People can share it to the one you love. Its kinda a close relationship and connection for linking each individuals. While watching this tvc, the audiences will have a desire to sharing happiness to others.

Sometimes, i mess-up.

I believe someday i can beat it!!

(When ... ? =.,=)

Flavor of Chupa Chups

This time Chupa Chups use its double flavor in one candy as the selling point, we can see its very interesting to see such many twins along the street, so it helps stand the feature clearly.

Besides, the company in Japan use a artist which is handsome and optimistic to as the spoke-man, will help raise their sales.

Interactive Mirror

Conceptualized by Alpay Kasal of Lit Studios and Sam Ewen of Interference Inc. Designed/constructed by Alpay Kasal. This is a patent pending touch capable mirror. The interactive mirror features proximity sensors, gesturing, and both nearfield and farfield infrared.

Woo! Very stunning concept, i wish it would be true someday :-D

Are these fashion accessories?

Rat Headband

If you love rodents, the rat hair band is the perfect accessory for you. Blending gothic with modern, this hair band makes a statement like few other fashion accessories.

Bird Shoes

Apollo had winged feet and you can two. Uniquely elegant, these bird shoes are for truly special occasions when you want to be assured no one be wearing the same accessories as you.

Hamster Hair Band

The luxurious fur of this hamster hair accessory will make a statement few others can dare. Wear it when you feel that nothing ordinary will do.

Fox on Head

This fox hat takes the term “foxy” one step further. The soft fur will cuddle your face and shoulders providing style and warmth.

Honesty, i feel very disgusting after watching those ' fashion accessories'...

Just imagine people are using animals' dead body to show off. Though it's creative, but i don't think i would appreciated it at all. Yuck!

Must kiss Relay

What a lovely campaign!

It's a cosmetic company promoting their new lip stick in a interactive way. All audience can upload their own video, then the web will keep looping the video just like the kiss is passing through the world between everybody.

It can successfully draw people's conclusion, while it can be share to your net-mate and friends. Also it will gives a feeling of love and share, help raise the brand image which is very positive.

Moreover, the videos are very funny and interesting, i can't help myself stop watching people kissing, though it's not real kiss :-)

One thing to mention is that, it allows personal profile showing while the video is looping! Which means that, it give a chance for different country audience to meet new friends through the campaign! Woo, how meaningful it is!

You may upload yours if you are interested on it!

Here you are: http://www.za-mustkissrelay.com/

Sad but truth!!!!

Told us to 發奮圖強!

Geometry of Mind

Editorial for Latvian fashion magazine Pastaiga

Isn't it fabulous? I will show you the secret later!

When I first saw this picture, i wonder how the photographer did this!? This kind of abnormal photo shooting skills are really unforgettable. The background color made a great contrast towards the model which help make a impression for the audiences.

Cause the photos are already fascinating, therefore people may also think the clothes are amazing and special too. It shows us that, great idea with marvelous shooting skills will make wonderful campaign.

Sometimes not everybody accept creative.

The flies promoter.

一間名為Eichborn出版商，於法蘭克福書展中，利用二百隻繫上標語的蒼蠅充當「Promoter」為其攤位作宣傳。標語使用天然蠟製成，一段時間過後會自然脫落，不會影響蒼蠅。

從宣傳角度看，手法很新穎，可於會場各處都有其標語影縱；但當蒼蠅飛到其他參展商攤位內，相信會了引起不滿；對於一般入場人仕，蒼蠅於會場四處出現，估計對Eichborn亦會有反效果。

To promote their exhibition stand at the Franfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed.

In my point of view, that's not as disgusting as it mention. It's a totally new way to promote a company, but one thing to concern is that, it will be quite negative to use flies, i wish the company can consider about using butterflies as alternative.

Linkage of computer and reality

This is a conceptual design by Mintpass, via a creative way to bring computer software into reality. This calculator strongly representing their brand, Windows and Mac, and i believe that if this conceptual design can be adopted, it would help their company go further development on products that not only related to computer, but also some daily goods. It help gain the awareness of each branding.

No words but it works

A really funny and amazing advertising, this nail polish brand use a large figure to put on the street, showing how quick dry it is.

It emphasis it's product features, quick dry, and use a eye catching way to attract the audiences. Without lots of pictures and words, it just using a simple and effective method which makes a lots of feedback.

德麥當勞搞顏色革命 紅底黃 M標誌轉綠底 趕上環保大洪流

美國快餐店巨擘麥當勞（ McDonald's）傳統紅底黃 M標誌，是全球各地家喻戶曉的著名嘜頭，但德國麥當勞最近大搞顏色革命，將耀眼紅底變成深暗綠色，希望透過新顏色宣揚環保精神，趕上環保大洪流。

德國共百多間的麥當勞快餐店，今年底前便會大變身，除了換上新綠色嘜頭，也會全面翻新餐廳，務求營造環保感覺，當中包括在慕尼黑機場價值 140萬歐元（ 1,621萬港元）的旗艦店。

盼喚醒公眾愛護環境

顏色革命其實早在英國和法國部份分店展開，德國麥當勞副總裁貝克說：「新嘜頭不只適用於德國分店，稍後還會擴展至歐洲其他地區，希望藉此喚醒公眾愛護環境，麥當勞今後也會把環保訊息發揚光大。」

麥當勞決心洗底，皆因一直被環保人士視為敵人，指快餐店主打肉類食品，食物過度包裝。英國地球之友便狠批「麥當勞開採森林種植飼料餵飼禽畜，炮製肉類食品，處理肉類和奶類食品期間發出的溫室氣體，比全球交通工具排放還多。」

面對批評，麥當勞近年也逐漸走上環保之路，包括使用沒有氟氯碳化物（ CFCs）的環保雪櫃，將用過的食油轉為生化柴油燃料，棄用剛開採土地種植的飼料，食物包裝紙有 72%循環再用物料，托盤紙、餐巾和廁紙則是 100%再造紙，最新一招，便是換上深綠色標誌。

美聯社/德國《明鏡周刊》

Actually, it's quite strange to see this familiar logo change it's color. The original positioning for McDonald's is not related to anything about environment. Instead, they want to give people a happy and cheerful feeling, that the reason why they use red and yellow to be their color tone.

However, it's a good news to those people care about our environment, it may extend the market to whom think McDonald's is not environmental friendly.

Child Lock.

The advert titled Child Lock was done by KEMPERTRAUTMANN advertising agency for BEATE UHSE TV (BEATE UHSE company) in Germany. It was released in the February 2009. Business sector is Publications & media.

Credits:

• Agency: Kempertrautmann, Hamburg
  Creative Directors: Mathias Lamken, Simon Jasper Philip
  
  Production Company: Sehsucht GmbH
  Director: Martin Hess, Ole Peters
  Design: Martin Hess, Ole Peters
  3D: Heinrich Löwe
  Compositing: Martin Hess, Hans-Christoph Schultheiß
  Producer: Stephan Reinsch
  Music/Sound Design: Thomas Kisser

Amazing skills!!

MR CHUCK!

Chuck is Chupa Chups’ first-ever global mascot. He’s somewhat odd looking and never speaks, but through his lovable chomping of Chupa Chups embodies the phrase ‘life less serious’.

So the economy sucks – CHUCK. So you can’t find matching socks – CHUCK. So the waiter took your glass before you’d finished with the ice – CHUCK. When life seems all too much, when little problems seem like they’re bringing the world down on top of you, when you hear someone shout “WATCH OUT FOR THE DOG S#*!” just as you step in it; stop for a minute, take a deep breath (away from the poop) and think about the almighty mantra of the Chuck: A ‘life less serious’.

If you are interested in Mr. Chuck, you may take a look at: http://chupachuck.com/en/sites/partystore/index.htm

Free funny Chuck stuff for download.

10 minutes of pleasure.

Playing on the typographic

There are many different kinds of ways for advertiser to purchase advertising, apart from using strategy like proportions, comics… etc. A simple way is that by playing typographic.

Advantages:

1. Low budget; Ideas are the most important element in this strategy. Without technical photography, beautiful venue for background, or celebrity, the only skills using is the talent.
2. Simple; It’s clear for the audiences to get the main message you want to tell, without the disruption of others pictures or text.
3. Funny; Playing on the shape or the meanings of words add much fun in daily life, especially the Chinese wordings. It’s own shape can be modify or adding special elements as to fit the concepts of your ads.

Disadvantages:

1. Flat; Without amazing photos or eye-catching retouch skills, people may think its too flat to have an ad like this.
2. Too broad; Once the audience is unable to read, it’s lose it functions. Its only suitable for people who were educated.

Sex in advertising

We are sexual beings. Advertisers use this attribute by trying to associate their products and services with sexy imagery hoping that some of the hotness gets attached to their brand in the consumer's subconscious mind.

But is it a good strategy to appeal the product/services to sex?

Advantages:

1. Get attentions; Of course everybody are curious about sex, sex in advertising builds on the premise that people are curious about sexuality and that experience in marketing has been that sexuality sells products. From a marketing point of view, sexuality can have biological, emotional/physical or spiritual aspects.
2. Impressive; Apart from some other advertising, appeal to sex may make a great impression to audiences, first they memorize your ads, then they will be interest in your product/services.
3. Build images; With successful marketing strategies, once sexuality is used in advertising, certain values and attitudes towards sex are necessarily 'sold' along with a product. Which is called "the concept". For example, the message may be that "innocence is sexy" (by Calvin Klein when it uses young people in provocative poses)

Disadvantages:

1. Risk; It's two sides from a coin, abusing your audience's attention is sometimes a dangerous thing. You will never know who's going to watch you ads, is may cause cultural question or morality questions if this strategy is use inappropriately.
2. Exaggerate; It often use comics or beautiful photographic skills to catch your attentions, and then trying to sell completely unrelated products, let the audience miss understanding what you are going to sell, or sometimes may feel cheated and talked down to.

Smoke CHUPA CHUPS.

In the 1980s, owing to falling birth rates, Chupa Chups target audiences are no longer just kids and teenagers, an anti-smoking slogan "Smoke Chupa Chups" was tried to attract further adult consumers.

Its quite a different style from it's previous campaign and present day campaign, like;

• What a sweet half hour.
• The pleasure of sucking.
• Life less serious

1. This time, the target audience change from teenagers and kids to adults, as an alternative to tobacco.
2. Its quite a symbolic meaning, since the pose of smoking are similar to sucking Chupa Chups. So it can gain awareness of those smoker to choose sucking Chupa Chups to replace smoking cigarette.
3. One thing to notice is that, it use the famous cow boy from well-known cigarette brand, Marlboro, as its celebrity. Therefore, the concept stands out very sharply and impressive.
4. On the other hand, the package of this anti-smoking campaign are special. Chupa Chups tried to develop a paper box base on the cigarette box for the Chupa Chups package. It's eye-catching and it also modify the size of Chupa Chups to a mini one, therefore easier for people suck more convenient.

Ambient advertising

Ambient, which means the surrounding area or environment.

Ambient Media started to appear in British media jargon around 1999, but now seems to be firmly established as a standard term within the advertising industry. It is the name given to a new breed of out-of-home products and services determined by some as Non-Traditional or Alternative Media.

Advantages:

1. Interesting; It's totally different from traditional media, since it's no longer just stick on a pieces of paper only, instead, this kind of advertising appears in our daily life! They might appears on the handles of supermarket trolleys, the cistern of public toilet, and even on the straw for you to suck!
2. Awareness; It's quite difficult for people to ignore those abnormal things surrounding them, which it's the main successful point of ambient advertising. When people walk along the street, once they discover some special advertising, they will memorize it immediately and have deep impression, which helps raise the product/services awareness.
3. Specific; Most ambient advertising provide fist experiences to consumers, for example like guerrilla strategy which are unexpected and unconventional establish a relationship with the customer. In order to build trust and support, it focus on understanding the customer's needs, and providing a product that delivers the promised benefits.
4. Low budget; Instead of money, the primary investments of this strategy should be time, energy, and imagination. Therefore the ideas and ways to purchase are more important.

Disadvantages:

1. Too exaggerated; The consumer may think the advertisement may not exactly reflecting it's product/ services features.
2. Block the public area; Sometimes, creative cost area. The sticker/stuff of ambient advertising will block the public area as to purchase their effects of campaign. Some people may feel uncomfortable or disgusting surrounding by those advertising, it makes backfire which are not expected.

How come CHUPA CHUPS??

First came the idea. But a great idea deserves a great name. The very first name of the lollipop was GOL, Spanish for "goal", due to the lollipop's resemblance to a football. But Enric Bernat was not totally convinced with this name and decided to resort to an advertising agency. The outcome of several brainstorming sessions came up with three options: PALS, ROLS and CHUPS. Enric Bernat finally chose "CHUPS".

However, the name story does not end here.

In order to advertise their lollipops, the young entrepreneur and his colleagues created a song that was played on the radio.

It went something like this....

Spanish
Toma un dulce caramelo,
paladea un Chupa Chups.
Es redondo y dura mucho,
toma un dulce Chupa Chups

Un palito lo sostiene
para no mancharte tu.
Alimenta y gusta mucho,
cómprate tu Chupa Chups

Gira que te gira,
rueda que te rueda,
de gusto y dulzura
su sabor me llena.

Su sabor me llena
de satisfacción,
por eso al tomarlo
canto esta canción.

Toma un dulce caramelo,
paladea un Chupa Chups
Es redondo y dura mucho,
toma un dulce Chupa Chups

Un palito lo sostiene
para no mancharte tu.
Alimenta y gusta mucho,
cómprate tu Chupa Chups

Toma un dulce caramelo,
paladea un Chupa Chups
Es redondo y dura mucho,
toma un dulce Chupa Chups

Un palito lo sostiene
para no mancharte tu.
Alimenta y gusta mucho,
cómprate tu Chupa Chups
Muy poquito a poco
se va deshaciendo y
mientras lo como
me voy divirtiendo.

Tan grande y redondo
se parece a un sol,
La bola del mundo
Puesta en un bastón!

Toma un dulce caramelo,
paladea un Chupa Chups
Es redondo y dura mucho,
toma un dulce Chupa Chups

Un palito lo sostiene
para no mancharte tu.
Alimenta y gusta mucho,
cómprate tu Chupa Chups (x3).

English
Get something sweet to lick
Savour a Chupa Chups
It's round and lasts so long
Savour a Chupa Chups

It's on a stick
So you stay clean
It feeds you and you'll love it
Buy your Chupa Chups

It just spins and spins
Going round and round
It's so sweet and yummy
It will fill you up with taste.

Its taste fills me up
With satisfaction
That's why when I eat it
I sing this song

Get something sweet to lick
Savour a Chupa Chups
It's round and lasts so long
Savour a Chupa Chups

It's on a stick
So you stay clean
It feeds you and you'll love it
Buy your Chupa Chups

Get something sweet to lick
Savour a Chupa Chups
It's round and lasts so long
Savour a Chupa Chups

It's on a stick
So you stay clean
It feeds you and you'll love it
Buy your Chupa Chups
Ever so little by little
It just melts away
And as I eat it
I have a great time

So big and round
It looks just like the sun
It's the world
On a stick!

Get something sweet to lick
Savour a Chupa Chups
It's round and lasts so long
Savour a Chupa Chups

It's on a stick
So you stay clean
It feeds you and you'll love it
Buy your Chupa Chups

The background of CHUPA CHUPS

In the early 1950s in Spain, a young man called Bernat, the fonder of Chupa Chups who worked for an apple jam factory broached the idea of making lollipops. One day, the investors left, so he took over the company in 1958 and renamed it Chupa Chups.

He got the idea of a "bonbon with a stick" from a cursing mother as her child got sticky hands from melting sweets. He wanted to create a product that would be like “eating a sweet with a fork”. Therefor Chupa Chups was created.

The aspect of the Chupa Chups® lollipop is based on two main elements:

• The round sweet. Adaptable to any mouth, this is the perfect size and shape for sucking. When the lollipop is swirled around in the mouth, it gets the taste buds busy and enhances the flavour tremendously.
• The stick. The ever-practical stick was originally wooden but thanks to early advances in technology and a forward thinking Research and Development department, this was quickly switched for a more hygienic plastic one.